Before giving examples of multimodal forms of communication, I think it would be beneficial to clarify the difference between multimodality and multimedia.  Multimodality is the combination of modes of communication (whether it be through text, visuals, animations, sounds, etc) used to deliver a message to a particular audience.   The combination of modes do not need read more »

In the first 5 chapters of his book Multimodality, Gunther Kress expresses the basic principles of semiotics that should be considered amongst all societies.  These three basic principles are: forms + meanings = signs these forms and meanings that make up signs are based upon the perception of the creator of such signs such signs read more »