You’ll find below a listing of coursework that is relevant to the M.A. New Media Studies as separated by department.
WRD 513: Semiotics
An introduction to semiotics, or the study of “the sign”—a theory of meaning that is concerned with anything intended to or interpreted to stand for something else, including objects, pictures, sounds, gestures, and body language. The course examines the construction of meaning in manifold contexts, extending the notion of “text” beyond the written page to any artifact that functions as a “message” embodied in a genre and a medium. The study of semiotics is important for writers in that our understanding of and expectations for literacy have become increasingly bound up with other modes of symbolic production in digital environments such as the Internet.
WRD 520: Computers and Writing
Explores the cultural, institutional, professional, and pedagogical implications of digital writing technology, drawing upon theories of technology as well as discussions from the field of computers and composition.
WRD 521: Technical Writing
An introduction to various aspects of technical writing, including readability, document design, editing, and usability.
WRD 524: Document Design
Theories, concepts, and components of effective document design, including the interrelation of visual displays and written texts across a range of electronic and print genres.
WRD 525: Writing for the Web
An introduction to various genres of web-based communication and the roles played by writers, readers, and users of web sites. Includes analysis, design, and revision of web-based writing as well as practice producing written documents which accompany the development of web information.
The relevance of these courses from this department focus on the technical formats for writing for New Media and the meaning behind signs and symbols.
There aren’t any graduate level coursework from the Department of Art & Art History, but relevant courses include Video Art, Culture & Media, Documentary Video, Color Theory, etc. This department offers courses that focus on the visual communication aspect of New Media.
MCS 530 – NEW MEDIA AND CULTURE
This seminar considers the cultural ramifications of new media in shaping life experience and opportunity. As interactive digital media technologies expand opportunities for social networking, text and instant messaging, file sharing, collaborative authoring, blogging, podcasting and mobile communication, this seminar asks how these new technologies impact identity formation, creative participation and concepts of public culture. Issues of concern include race, gender, class, sexuality, cultural citizenship, fandom, subcultures and democratic participation.
PRAD 505 – CRITICAL PERSPECTIVES ON PUBLIC RELATIONS AND ADVERTISING
This course examines the ever-increasing influence of public relations and advertising in our society, highlighting issues of power and social responsibility. Students are asked to think critically about the societal effects of public relations and advertising and their roles in the production and maintenance of pubic opinion. Future practitioners consider the potentially adversarial relationship that exists between public relations and advertising and the media in societies bases on a free press. Formerly CMN 505
PRAD 553 – ADVERTISING
This foundational course examines the theories, principles, applications and standards of advertising in multiple contexts, both from the perspectives of the practitioner and the consumer. Formerly CMN 553
The relevance of these courses from this department focus on the social and cultural reactions and effects to the usage of New Mediums.
HCI 402 Foundations of Digital Design
Shape, line on two-dimensional surfaces. Color. Composition rules as they apply to digitally created documents. Digital manipulation of two-dimensional images. Use of commercially available draw and paint tools to create two-dimensional designs.
HCI 422 Multimedia
Multimedia interface design. Underlying technological issues including synchronization and coordination of multiple media, file formats for images, animations, sound and text. Hypertext. Information organization. Survey of multimedia authoring software. Topics in long distance multimedia (World Wide Web). Students will critique existing applications and create several multimedia applications.
HCI 440 Usability Engineering
The user-interface development process. Introduction to methods for practicing user-centered design including user and task analysis, user interface design principles and testing using low-fidelity prototypes.
HCI 470 Digital Page Formatting I
Problem-based applications of perceptual and communication principles to the presentation of on-line and off-screen pages. Includes experience with industry standard vector, raster and formatting software.
HCI 454 Interaction Design
Information architecture and interactive page design. Perception and use of menus, labels and user controls. Structuring information for navigation and presentation. Selecting and placing user controls for optimizing task flow on pages and across pages. Creating wire frames and using content managers.
The relevance of these courses from this department focus on the technical creation of aesthetically pleasing, intuitive, and user-friendly pages and applications that are useful when designing for New Mediums.